Parents want the best for the child they have loved all their life -- but the road to college is considerably different now. With education, an insider's insight and some coaching, we can help parents lessen their own confusion and fears and truly help their child do be their best throughout the college admissions process.

The college admissions process is the closest thing to an initiation that we have in this secular society. It is a true rite of passage, to be done by the student alone, with parents and helpful adults in supporting roles.

We understand that guidance counselors are the most over-worked and under-appreciated people in education. Their focus is the student. Our goal is to support guidance counselors by teaching parents how to work effectively within the guidance system and how to support their children during the often-tumultuous college admissions process. We work collaboratively with guidance counselors. We do not act as guidance counselors to students.

There is more than one ‘soulmate’, more than one solution to every problem and more than one college for every student.

There is no ‘perfect’. Perfectionism is a disease to be avoided at all costs.

Everyone has a role in society. Everyone is needed.

Resilience is the most important characteristic for a healthy life.

Our children have different dreams, yearnings and futures from our own, just as ours were different from our own parents.

A parent’s role is to model healthy adult behavior to their children.

Real learning comes from experience (we can’t protect our children from life).

Things always work out for the best.